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Different Types of Media Solutions

Here at Media Planet, we offer a wide variety of services and are mad about any and all things advertising! So whether you want to see your brand on the silver screen or you’re keen to explore in-centre advertising options for your business, we’ve got you covered with our impressive range of media solutions. 

We are here to provide you with comprehensive, cost-effective and innovative media options for your next marketing campaign. Print or digital, we will take care of it all right through to installation. Whatever your requirements are, our tailored media offerings are here to help make it even easier for you to connect with your customers. So let’s dive in and take a look at the different types of media solutions we offer and how they could benefit your business.

Cinema

The setting of the cinema offers demographically aligned and geo targeted campaigns. From state based to nationwide campaigns, our buying formats include Movie Mix and Follow Film. Research suggests that advertisements displayed onscreen in the cinema were eight times more effective at helping a brand stand out versus television. Studies also suggest that audiences attending the cinema are up to four times more likely to be emotionally engaged than a television audience. All the more reason to get your ads on the big screen! However, cinema advertising should be there to complement tv advertising rather than completely replace it.

Community

Gym TV

Digital panels at gyms across the world provide an extensive geo targeted network that connects you directly to a health conscious audience who are into fitness and wellbeing.

Letterbox drops

Print is not dead, and both large and small print advertising formats can help you develop your relationship with local and national audiences.

Online

We specialise in a number of online, digital advertisements, which include: search and display ads on search engines like Google, social media marketing through platforms such as Facebook and Instagram, and digital display ads on platforms like YouTube. With our diverse offering, we’re certain we’ll help you find the best online advertising solution for you.

Out of home – Billboards

By displaying your brand and campaign on billboards across the nation’s busiest freeways to highways, you’ll be able to tap into the most optimal and relevant locations for your target audience.

Press

From newspapers to magazines, you can choose a publication that best helps you reach your target audience through careful consideration of advertising and editorial placement. Your business can take advantage of a dedicated and passionate readership that is spread across the country.

Radio

Radio is pretty old school but a great, reliable option for when you want to ensure that your brand is not only seen but heard. With placements on both FM and AM stations, your advertising operation will be consumed with considerable frequency throughout your campaign period.

Shop

With a huge amount of shopping centres and malls nationwide, this is one of our best options for reaching a large and diverse audience. We offer a diverse range of shopping centre media formats which include lift doors, entrance door decals, digital panels, external banners, escalator glass side decals, large format banners and retail floor decals. With over 1,600 shopping centres across Australia, this would be our top pick when it comes to media advertising.

Television

One of the best and most simple ways of reaching your audience whilst they are kicking back and relaxing at home. This is one of the most effective ways of advertising products and services to a variety of audiences, a tried and tested method that continues to be a solid choice when it comes to media solutions. With Pay TV and free-to-air placement options, you’ll be hard pushed to find a better option for digital advertising.

Transit

Types of transportation that we can cover for media advertising are: airport, bus, light rail, fuel up TV, rail and taxi. Choose from onboard or terminals for airport options, or take your brand to the streets with our bus formats that target both city and metro audiences. There are so many options within this category that you’ll be spoilt for choice.

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