Have you ever been skeptical about what’s the relationship between the size of your business and the SEO strategies you are investing in? Is it necessary to align your SEO tactics depending on the company’s size? Don’t worry, we are going to address these concerns in this guide to give you a deep understanding.
Whether you run a small or large enterprise, it is common to feel uncertain about the type of SEO tactics you need to pursue to gain a competitive advantage. It isn’t your fault, when someone without prior background come across SEO, they often get confused, especially when they receive conflicting beliefs all the time.
The ‘one-size-fits-all’ approach doesn’t work in SEO as every company has its own unique goals, perspective, budgets, and amount of time you devote to marketing efforts. Using these elements, you can start seeking marketing opportunities and the SEO strategy that fits your company’s size, objectives, and requirements.
Does Company Size Matters When Developing SEO Strategy?
In an imaginary world, every company wants to promote itself effectively through smart branding techniques and state-of-the-art SEO tactics. These efforts would incorporate all aspects of digital marketing and help increase the scope of expansion. But it isn’t that simple when different sizes use different tactics according to their budget.
The budget here is a deciding factor. Large-scale enterprises can take out a huge amount as an investment while a small business might not be able to afford a full-blown campaign. Regardless of what strategies you should be using, the ultimate focus for all sizes and types remain the same – Drive traffic, ranking, and conversions.
While the company’s size has a significant impact on the type of SEO tips and tricks you can implement, it would be a bad idea in the digital ecosystem if you don’t pursue any of them. If you own a small business, you may not be able to afford a full SEO campaign as a large company, but even so, you still stand a chance to accomplish success using a simple and effective campaign.
Three Core Strategy Areas within SEO
1. On-Page SEO
As the name suggests, this method covers the elements within each page of your site. A powerful on-page SEO sends signals to the search engines and outline topics that brings relevance, trustworthiness, and authority.
The on-page SEO strategies include:
- Figuring out the most accurate target keyword for site content.
- Creating solid content copy, which adds more value to target keywords, opinions, trusted sources, and outbound links for citing research.
- Keyword and content optimization through meta-tags and descriptions.
2. Off-Page SEO
This method helps promote the website as a whole in relation to the credibility and authoritativeness of other sites. One of the key aspects is backlinking or outbound links that lead more visitors to your site from other platforms.
When other sites link back to your website through backlinking, it establishes more confidence and makes your brand highly favorable to search engines. To sum up, it concentrates on bringing site authority and relevance, based on target keywords.
Off-page SEO strategies include:
- Publishing content pieces on credible sites within your niche.
- Using the comment section on trusted public forums and review sites for lead generation.
- Promoting local events, products/ or services on different online platforms.
- Creating profiles on renowned directories.
- Sharing links on social media accounts.
- Constantly creating accurate and informative content on your site.
3. Technical SEO
If your site’s technical SEO isn’t up to the mark, the search engines are not able to crawl your website and incorporate it into their index system, which means all your efforts are a waste. This is why you should consider acquiring SEO services from professionals. Basically, it deals with the backend of your website to make it comprehensive and readable for search engines which in turn impact your rankings.
Technical SEO strategies include:
- Ensure fast site loading speed to capture and retain users’ attention.
- Make your website mobile-friendly.
- Optimizing the structure, design, and navigation of your website.
- Indexing and giving tags and description for the content.
- Emphasize on site’s security, especially when it stores or transfers confidential data.
How to Find the Right Strategy that Fits Your Business Size?
Even a small business with a low budget can rely on a simple and centralized marketing plan. They should focus on off-page and technical areas of SEO tactics, leaving other elements aside until more resources and opportunities arrive.
Medium-sized companies can develop a multifaceted marketing plan, encompasses social media branding and SEO audit to offer a reliable user experience and make a good shot at success. On the other side, large companies can invest in AdWords, social media development, backlinking, and go deeper into core aspects to bring long-term growth.
If you’re unsure of what digital marketing plan fits perfectly with your company’s size, budget, and goals, it is ideal to approach a reliable SEO company. The experts will help you evaluate the situation and monitor your web marketing performance consistently to take your SEO efforts in the right direction.
Don’t let your budget become an obstacle within your consumers’ expectations. You may wonder that SEO is an expensive affair, but not implementing it will cost you even more.