It may be that you are getting consistent visits to your website, and you are working hard enough to turn your regular visitors to customers. But the problem may be your bounce rate. It’s good for you to focus on the bouncing rate rather than simply worrying about web design issues because a poor bounce rate will make all your promotional efforts go waste.
Your web design is a shop window for others to see into your world and interact with your business. You need to make sure that your website has an attractive design that is eye-catching as this will draw visitor’s attention to your business or company. Any visitors who notice it will need to understand it at first glance and be drawn to see all the content. The design should be user-friendly and must make the user experience as enjoyable as possible so that they will share it with others and ask them to look at it. Everyone likes different styles, so you should make it an all-around, neutral, and professional website. Want your own business website to be effective, result-oriented? Consult the best dynamic website design and development company in your location and ask them which platform would be better for developing your professional website.
1. Make Sure your Home Page is Simple, Easily-Navigable
Make sure that your website layout or design is simple and easily navigable. With easy navigation, it becomes easier for visitors to quickly find the information they want to know. Most of us rarely read every word and sentence on the website. Instead, we scan and find out the meaning of the website. Keep this in mind, make sure your website is simple, easy to use, and take only a few moments to catch the user’s attention, and then they will stay and explore the website and enjoy it more. Use high-quality photos to get more exposure, along with good colors, contrast, and font type/size. Also, try to keep your website with an up-to-date feature as your website is sufficient to attract the attention of your potential customers.
Poor navigation confuses visitors and sends them scurrying for the exit. Be careful and try not to include too many options on your menu bar. If they can’t find what they are looking for, they would like to leave the page and if it happens then you don’t get the conversion you want. Hire a professional website design agency in Basingstoke or in the location where you live that knows about these aspects and implement them.
2. Optimise Your Site for Conversions
When you optimise your website for conversion, you can make the visit from your homepage to the “thank you” page as simple as possible. Any confusion along the way may entice your potential customers to click into your website. And we know you don’t want that! Map the user’s journey from the homepage to the end page of your main conversion goal can do wonders to boost your website bounce rate.
3. Make Your Layout Responsive
Almost everyone has mobile phones these days and is more likely to make purchases on mobile devices. More than half of all website traffic comes from mobile phones. This percentage is expected to increase in the future as mobile devices are becoming more and more prevalent. If your website layout is not responsive or mobile-friendly, then you are missing out on a huge percentage of the market!
With Google algorithm updates, a responsive web design increases visibility and improve your rankings in search engines. Consult the best website development company and have a responsive website developed for your business.
4. Include Testimonials or Reviews
Do you want people to trust you? The quickest way to build trust in people for your brand is to include genuine, honest reviews or testimonials on your website directly from current and past customers.
About 90% of online shoppers consider it important to read past customer reviews before making a purchase. If you do not want potential customers clicking off of your site to check review elsewhere, then add reviews or testimonials to your product page so that your visitors can easily see the review right there.
Always be fully aware of which features within your site are the main focus for your potential customers as this will affect how you grow your business and your brand online in the future. Every business is different and until you test things, you cannot be sure what will be best for you. Check your website regularly to make sure that everything is running smoothly and there are no bugs, optimize it continuously to get a better ranking in search engines. You should hire an expert professional for web design services in Basingstoke or elsewhere at affordable prices.